Singapore Global Network
Government
Challenge
Singapore Global Network (SGN), an initiative by the Economic Development Board, sought to connect Singaporeans living overseas through a dynamic National Day digital experience. The challenge was to develop an engaging, interactive, and multilingual website that could unite a global audience. The platform needed to support multiple languages and incorporate advanced features such as real-time chat, in-house developed 2D games, live streaming, virtual fireworks, and interactive elements—all while capturing the nostalgic spirit of National Day with a retro 8-bit pixel art design.
Strategy
Our approach began with a deep dive into SGN’s objectives and the diverse needs of its global audience. We architected a robust multilingual framework to ensure accessibility and inclusivity. Custom development was undertaken to integrate real-time chat, interactive 2D games, live streaming capabilities, and virtual fireworks displays. The user interface was meticulously crafted in a nostalgic 8-bit pixel aesthetic, evoking fond memories of Singapore’s past while engaging users of all ages. Rigorous testing ensured seamless performance across devices and regions, and interactive elements were optimized to maximize user participation and enjoyment.
Results
The final platform successfully brought Singapore’s National Day celebrations to a global audience, enabling overseas Singaporeans to connect, interact, and celebrate together in real time. The website was widely praised for its innovative features, engaging design, and ability to foster a sense of community and nostalgia. By combining advanced interactivity with a unique visual identity, the project set a new benchmark for digital national celebrations and strengthened SGN’s mission of uniting Singaporeans worldwide.