Union Gas Holdings Limited
Fuel & Energy
Challenge
Union Gas Holdings Limited, a trusted provider of fuel products in Singapore for over four decades, recognized the urgent need to modernize its digital presence in response to the country’s rapid technological advancements. This initiative became a top priority with the arrival of a new operations leadership team focused on driving digital growth. The existing website did not effectively serve the distinct needs of both commercial and consumer segments, nor did it support direct online sales or provide a seamless user experience.
Strategy
Our team conducted in-depth research into the needs and behaviors of Union Gas’s diverse customer base. We restructured the website to provide clear, intuitive navigation for both commercial and consumer users, ensuring each segment could easily access relevant information and services. A key feature was the integration of a secure, user-friendly e-commerce platform, allowing consumers to purchase LPG products directly online.
To maximize visibility and drive sustainable growth, we implemented SEO best practices throughout the site and launched targeted SEM campaigns. The website’s content and structure were optimized to improve search rankings and attract high-quality organic traffic, while analytics tools were set up to monitor performance and guide ongoing enhancements.
Results
The relaunched Union Gas website delivered immediate and measurable impact. Online sales approached five figures within the first six months, demonstrating strong consumer adoption of the new e-commerce capabilities. Web traffic increased by an average of 10% per month, fueled by effective SEO and SEM strategies. The unified platform successfully engaged both commercial and consumer audiences, strengthening Union Gas’s digital presence and supporting its continued leadership in Singapore’s fuel industry.