Xenics Nv

Infrared Imaging Solutions

Web Potato partnered with Xenics’ Marketing team to gain a deep understanding of their diverse user profiles and business objectives. Our goal was to deliver a robust, user-friendly website that would empower Xenics to communicate their technological leadership and extensive product portfolio, while ensuring ease of content management for non-technical staff. The project also required a scalable, secure infrastructure to support Xenics’ global reach and future growth.

Challenge

Xenics, a global leader in infrared technology, was facing significant hurdles with their legacy website, which was built on Joomla using standard plugins. The site suffered from poor conversion rates, frequent broken links, and critical security vulnerabilities that resulted in adware issues. These challenges not only undermined user trust but also hindered Xenics’ ability to effectively showcase their advanced SWIR and LWIR imaging solutions to a worldwide audience.

Strategy

We began by conducting a comprehensive analysis of Xenics’ user journeys and content needs. Based on these insights, we developed a custom CMS solution tailored for intuitive content updates, even for users with minimal programming experience. The website was completely redesigned to streamline navigation, making it easier for customers to explore Xenics’ products and identify the right solutions for their applications.

To address security and performance concerns, we migrated the website to auto-scalable hosting on Amazon Web Services, implementing industry-standard security protocols to protect sensitive data. Our collaboration with Xenics extended beyond launch, with monthly updates focused on modernizing features, enhancing SEO, ensuring regulatory compliance, and optimizing overall site performance.

Results

The new Xenics website delivered a dramatic improvement in user experience, with a significant boost in conversion rates and customer engagement. The intuitive CMS empowered the Xenics team to keep content fresh and relevant, while robust security measures eliminated previous vulnerabilities. The scalable AWS infrastructure ensured reliable performance for a global audience.

Our ongoing partnership has kept the website at the forefront of digital best practices, supporting Xenics’ continued innovation in infrared technology. In 2023, Xenics’ strengthened digital presence contributed to its successful acquisition by Exosens, marking a new era of growth and expansion for the company.

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